品牌命名 + 商标设计 + 商标查验 + 商标注册
杜蕾斯Durex标志的外形两端修改为半圆形，显得更佳圆润，而色彩则采用透明渐变塑造出更加“轻、薄”的质感，X的右下角修改为光晕效果，呈现出透明感。新的品牌口号同步调整为Love Sex。新品牌设计中，新包装进一步强化品牌标志而去除了原来表达产品特性的元素如羽毛、螺纹等。杜蕾斯新标识及新包装由伦敦的设计公司Design Bridge负责。
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