品牌命名 + 商标设计 + 商标查验 + 商标注册
“来往”是阿里推出的即时通讯软件，标识的主型以“柠檬”的形态为视觉载体，注入了清爽清新的感觉，便于记忆，并延续了旧版logo的省略号元素，加入嘴的形态，组成一张欢乐的笑脸。配色采用三原色中的黄色，赋予logo青春、活力、时尚的感觉。主型微微左倾30°，活泼而可爱，并容易在众多启动icon中脱颖而出。来往为用户带来了一个全新的情感互动平台，logo也能很好的体现出这种愉悦的氛围。
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