品牌命名 + 商标设计 + 商标查验 + 商标注册
澳大利亚品牌标识概念来自澳大利亚土著人使用的飞镖，两个飞镖演变成箭头，而这两个箭头刚好组合成澳大利亚的地图。右下角故意做了一个小块的缺口，缺口下面的小图形代表了澳大利亚人口最少的岛国——塔斯马尼亚州（Tasmania），对此澳大利亚人对此应能心领神会的。
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