品牌命名 + 商标设计 + 商标查验 + 商标注册
克拉科夫申办20222冬奥会的标志是一个简单的图形符号，但它却又很多的象征意义。它不仅融入了克拉科夫的人文历史，而且白色，蓝色和黄色三种颜色也是克拉科夫的传统颜色。而整个图形符号的造型灵感来源于当地民俗服饰的传统图案花纹。据悉，这个申奥标志由一家来自瑞士的设计公司EKS设计。
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