品牌命名 + 商标设计 + 商标查验 + 商标注册
立顿并没有提供更多关于新标志的具体情况，所以新标志的更多细节暂时还不得而知。其实仅从前后标志的那种光晕效果来看，实话说我看不出有什么本质上的区别或者说哪个更佳，但标志文字移到中心位置使其LIPTON这几个文字更加突出，占据中心，应该是他们考虑的其中一个重要方向。可以看出，字体也进行了一些细微调整，红色背景与文字的效果进行了简化，使其品牌形象显得更加年轻化。
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