品牌命名 + 商标设计 + 商标查验 + 商标注册
有趣的是，在设计圆仔LOGO时花了一番波折，黄启瑞说，外人看小猫熊好像都一个样，但在保育员眼中就是能分辨自己所照顾孩子的不同，之前设计师画了好几次都被保育员打回票：“这不是圆仔！”。最后亮相的LOGO总算被保育员认证，不论是黑眼圈还是脸型，都有捕捉到圆仔脸部神韵。
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