品牌命名 + 商标设计 + 商标查验 + 商标注册
网易云阅读LOGO采用繁体“读”字，网易云阅读相关负责人这样解释： 不管阅读工具如何进化，与阅读相关的始终是文字，因此，我们选择了“读”字作为logo。之所以选择繁体字，因为繁体字蕴含着中国文化，这与阅读本身所强调的文化交流相得益彰。
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