品牌命名 + 商标设计 + 商标查验 + 商标注册
该会徽图形是传统的“日本结”，“日本结”是日本民间表示喜庆和庆祝活动的祝福象征，东京2016申奥会徽整合奥林匹克五个颜色变成主线，并结合“日本结”，使之色彩鲜艳。 “日本结”体现的是合一的价值观，既巩固性的把奥林匹克运动和2016年东京、体育和文化、城市和自然环境、日本和世界、世界与和平联系在一起。
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