品牌命名 + 商标设计 + 商标查验 + 商标注册
中国移动推出全新的商务品牌“和”，品牌标识为英文“AND”加上一个感叹号，再加上中文汉字“和”。颜色为绿色和桃红色组合，以求凸显年轻和活力。随着新品牌的推出，中国移动原有的三大客户品牌：全球通、动感地带和神州行将逐渐退出市场。
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