品牌命名 + 商标设计 + 商标查验 + 商标注册
新版Logo是对现有Logo一次“小心翼翼”的升级，德国马牌的Logo已经从1920年代启用至今且鲜有改动。新版的Logo中的那只马已经摆脱了外围圆形边框的束缚，变成一匹跃起的马，新推出的广告语是“The Future in Motion”。这些变化是新的品牌架构的一部分，反映了公司向一家技术公司的转变。
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