品牌命名 + 商标设计 + 商标查验 + 商标注册
本月，澳大利亚国家海事博物馆推出了新标识。
全新的标识不再使用较为复杂的博物馆全称，而是直接使用博物馆“MUSEUM”作为核心的品牌字标，并在其中故意增加了字母“A”（澳大利亚的首写字母），整体形成了MU-SEA-UM。同时，中心位置切割的词“SEA”恰巧是海洋的意思，旨在让人们更广泛地思考海洋和我们与国家和个人之间的关系，创造出一种更强烈的情感联系。
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