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桂林航空的LOGO由桂林市市徽象鼻山和桂林市标语(甲天下)组成，整体色彩采用红色、黄色为主色调，也是海航集团主色调之一，标志整体造型融合桂林山、两江四湖、印章、如意飘带等造型巧妙结合，构筑了桂林航空具有旅游色彩的标志，也恰好体现了桂林发展旅游航空的思想。
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