品牌命名 + 商标设计 + 商标查验 + 商标注册
2013年，阿里推出了一款社交软件——来往，与彼时风头正劲的微信热热闹闹地掐了一场架。2015年11月18日，阿里巴巴突然宣布，来往更名“点点虫”，将以新的面貌“虫”新来过。据介绍，“点点虫”这一名字来源于一首民谣儿歌，所透露出的寓意指无所顾忌，像小孩子一样敢说敢秀。「LOGO世界」收集整理，转载请注明。
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