品牌命名 + 商标设计 + 商标查验 + 商标注册
上海大学的校徽呈白玉兰的形状，为本市市花。花托为字母“U”形，是大学(University)的意思，右花瓣形如海鸥，又是字母“S”，是上海（Shanghai）的象征。左花瓣为数字“1”，表示上海大学要争创第一的决心。
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