品牌命名 + 商标设计 + 商标查验 + 商标注册
天津大学120周年校庆标识以中文行书的“心”字变形及数字120为核心设计理念，暗喻出了全校师生“四海同心向北洋”及建校一百二十年华诞的含义。以金色的绸带造型象征着母校与校庆是校友们联系的纽带，并配以红色字体烘托校庆及入驻新校区双喜临门的喜庆氛围。
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