品牌命名 + 商标设计 + 商标查验 + 商标注册
2014年8月28日，凡客公布了全新logo和域名（fanke.com）。新LOGO去掉了之前“凡客诚品”中不必要的“诚品”，原来大写的英文也变成了小写并与中文排到一起，整体颜色则变得更亮。删繁就简，寓意把对产品的诚意注入到凡客今后所卖的每一个产品中去。
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